Isamaya Ffrench is Christian Louboutin Beauty's new global makeup artist.

Christian Louboutin Beauty has inked a deal with Isamaya Ffrench.

Ffrench, one of the most in-demand makeup artists today, has signed on as the brand’s new global makeup artist. She was chosen by Louboutin himself, according to the brand, and will be tasked not only with creating looks for campaigns, but with product development.

“What I like about working with someone like Christian Louboutin is I feel we both have a similar set of what we feel is important and empowering for a woman,” said Ffrench. “He loves drama and humor, he’s passionate, he loves art and authenticity. It makes it easier for me to work with somebody who I feel quite creatively aligned with. It’s got nothing to do with the makeup, it’s more of the core vision.”

In a statement, Louboutin praised Ffrench for being “at once witty and serious, understated and dramatic, colorful and lively. She perfectly understands Christian Louboutin Beauty and the world is going to be amazed at how she brings our beauty collections to life.”

Model backstage

A pigment airbrushing makeup look, created by Isamaya Ffrench for Eckhaus Latta’s fall 2019 show.  Sophie Sahara/WWD

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Ffrench is known for her unconventional, often irreverent makeup looks. Her background is in design; she studied 3-D design at the Chelsea College of Art and product and industrial design at Central Saint Martins. In 2010, she began working for a London-based collective called Theo Adams Company that produces films, events, photography and sound work.

“I really love working backward,” said Ffrench of her creative process. “When I’m thinking about designing a makeup collection, I see the final image and that leads me back to the product and to the formula. It’s almost like problem-solving. You have this amazing idea about a woman or a vibe and you find the makeup and design the products that will give me that woman. It’s simultaneous.”

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