By  on June 12, 2019

Over the past 15 years, Cindy Crawford and Guthy-Renker have built Meaningful Beauty into a brand generating sales upward of $100 million annually. So what’s its secret sauce?

“Greg [Renker]…was just interested in being in business with me,” said Crawford in a conversation with her and Guthy-Renker cofounder Greg Renker that was moderated by WWD’s executive editor of beauty, Jenny B. Fine. “I had been with Revlon for almost 20 years, and I was getting close to my 35th birthday. I just was ready. I thought, ‘this is a chance for me to do my own thing.’ What was I, Cindy, passionate about? I loved makeup…but what I was really passionate about was skin care. Because as a model, that was my job.”

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