Daniela Ciocan is departing from her role as marketing director of Cosmoprof North America (CPNA). During her 12 years in the post, Ciocan helped elevate the meeting, especially in regard to giving exposure to up-and-coming brands, elevating educational programs and attracting national retailers.
Liza Rapay was named as her successor to run Cosmoprof Las Vegas in partnership with the Professional Beauty Association, BolognaFiere Cosmoprof said. All North America marketing operations and functions will report to Rapay in the new Cosmoprof North America office located in New York City.
During Ciocan’s tenure, CPNA more than doubled attendee participation, including bringing in key retailers such as Kohl’s, Barneys New York, Macy’s, Nordstrom and Detox Market. She led the initiative to bring trend directional showcases and emerging companies onto the show floor where many industry powerhouses were discovered. Among the special areas she curated are Discover Beauty, Tones of Beauty and Discover Green. She also brought to life The Beauty Pitch where companies received assistance in bringing products to market. Over the past two years, Ciocan drew influencers who helped generate a social media buzz around the show. This year’s show exceeded 1,400 exhibitors and more than 40,000 attendees in total.
“I am excited about the future and the opportunity to develop new projects to create value for the industry, specifically entrepreneurs who have been my inspiration over the past years I’ve been at the helm of Cosmoprof,” Ciocan told WWD. She added she is proud of her contributions to the success of the show. “I plan to continue to support the beauty industry in my new endeavors, including serving as a producer on the new reality beauty competition ‘The Look All Stars’ on CW and several other TV projects to be announced,” she said. Ciocan continues to sit on the board of Cosmetic Executive Women (CEW) and the board of Independent Cosmetic Manufacturers and Distributors (ICMAD). In a statement, BolognaFiere Cosmoprof thanked Ciocan and extended wishes for her professional future.
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Rapay brings 13 years of prestige beauty experience to the role. She will directly report to Enrico Zannini, general manager, BolognaFiere Cosmoprof; director of Cosmoprof Worldwide.
“I am honored to be a part of this organization. I am excited at the opportunity to work with all beauty companies — from start-ups to established brands. This is an amazing platform to connect people in the industry. With the market always evolving, I believe that strong relationships will always be one of the constants necessary to succeed in this business,” Rapay said in a statement.
Prior to joining BolognaFiere Cosmoprof, Rapay was the North America marketing director for Clinique. She also held a position as key account marketing director where she managed the biggest retailer in North America, growing their in-store and e-commerce business exceeding half a billion dollars in annual retail sales. She developed strategies in retaining loyal customers and attracting new ones, using consumer market data to create strategies that are consumer-centric.
While at the Estée Lauder Companies, Rapay was selected for the company’s sponsorship to complete the graduate business program at the Fashion Institute of Technology, in Cosmetics and Fragrance Marketing and Management. While in the FIT program, she led a team of industry professionals performing global research in collaboration with Target, Inc., on the Future of Mass Retail, examining global best practices in luxury and applying them to mass retail environments, and designing new spaces and programs with Target’s creative agency.