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Beauty Inc issue 02/10/2012

Now that PCPC’s annual meeting has landed at the Ritz-Carlton in Naples, Fla., attendees should feel right at home in the haute hub for Fortune 500 CEOs. After you’ve hit the links in this golfer’s paradise, check out your brand presentation at these top retail destinations. Naturally being the Bentley capital, best rent a brand-new luxury car to get the job done, lest locals mistake you for a Sarasotan! Fore!

This story first appeared in the February 10, 2012 issue of WWD. Subscribe Today.

There’s no excuse to skip this trio a sand dollar’s throw from the Ritz. Simply head west on Vanderbilt Beach Road to Tamiami Trail/U.S. Highway 41. CVS at 8863-H Tamiami, 239-597-1093, and Publix at 8833, 239-596-0403, are located on the right in Marketplace at Pelican Bay, while Walgreens sits kitty corner across 41 at 8900, 239-597-8196.

A tad north and to the right on 41 lies the Mercato, an upscale, open-air development loaded with shops, restaurants and nightlife. Ulta at 9100 Strada Place, 239-514-0151, and Whole Foods, 9101, 239-552- 5100, appeal to high-heeled cougars rather than Florida panthers.

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Still heading north on 41, pass Immokalee Road where a Wal-Mart Supercenter sits on the left at 11225, 239-591-4311. Mind cart-veering retirees from gated communities in nearby Bonita Springs.

From the Ritz, stay on Vanderbilt Beach Road past 41 and continue straight to Airport Pulling Road North/ County Road 31. Turn right, and right again at Naples Boulevard, to find Kohl’s at 6381, 239-514-0184, and Costco at 6275, 239-596-6404. Staying south on Naples, turn left on Pine Ridge Road for Target at the intersection of Airport Pulling Road, 239-435-0051.

WATERSIDE SHOPS Take a left onto Pine Ridge out of Target’s parking
lot and follow the gorgeous sunset over the gulf to 41 and turn right. On the left awaits the area’s glitziest shopping center with Saks Fifth Avenue, Nordstrom, Hermès and more.


Anyone with enough stamina to play 36 holes can surely tackle another mall. For those up to the challenge, drive south on 41 for Macy’s, Dillard’s, J.C. Penney, Sears and Trade Secret at 1900, 239- 262-2323, on the left. Learn where locals hide during sweltering summers.

FIFTH AVENUE SOUTH SHOPS/THIRD STREET SHOPS Count the cars costing more than most mortgages along these two high streets that cull the crowd from glamorous Gulf Shore Boulevard. Driving south on 41, turn right into Fifth Avenue South for a string of national brands, indie boutiques and cafés. For designer fashions, turn left on Third Street South for Marissa Collections at 1167, 239- 263-4333. Already carrying Smashbox and Cellcosmet, the family-owned mainstay plans to expand its beauty offering. Switch left onto 12th Avenue South for La Femme Perfumery at 351, 239-434-7444, an Art Deco wonderland in Schiaparelli pink and black since 1984. Its chic French-Canadian owner stocks Clarins, La Prairie, Fusion Beauty and 700 fragrances from Acqua Di Parma to 4711.

Where To…

Get a Solid Start: FOOD&THOUGHT
In a region glutted with greasy spoons, this organic café and market beckons like a sweet summer day in the dead of winter. Relish tropical temps on its terrace while fueling up on sprouted-grain pancakes and free-range eggs from an Amish farm.
Breakfast, lunch and dinner, Mon.-Sat. (2132 Tamiami Trail North, 239.213.2222,

Experience the Reel Deal:
Often coming straight from the plane, regulars including name-brand heirs and the speaker of the House inhale stone crabs, blackened grouper sandwiches and homemade Key lime pie. To beat two-hour waits, dine between 2-6 p.m.
Lunch and dinner daily. (10395 Tamiami Trail North, 239.593.5555,

Visit a Local Lure: USS NEMO
It gets as packed as sardines in season at this homage to seafood amid a submarine setting. What’s the catch? Spicy tuna tartare tacos followed by pan-seared Mediterranean bass and foie gras in pomegranate goodness.
Lunch, Mon.-Fri., dinner daily. (3745 Tamiami Trail North, 239.261.6366,

Meet a Salty Dog: SEA SALT

This hot spot highlights sea salt from smoky to spicy varieties in hues that would make Pantone proud. Sit beside the glowing glass scrim for grilled whole fish deboned tableside and peruse an 18-page wine list. Lunch and dinner daily. (1186 Third Street South, 239.434.7258,

New Kid on the Block: BARBATELLA

Sea Salt chef Fabrizio Aielli plays up his Italian-stallion side here. He means business, considering the four-ton wood-burning oven imported from the other Naples. Oenophiles sample 100 wines by the glass, as décor buffs drool over 1,400 kelly green plaster medallions.
Breakfast, lunch and dinner daily. (1290 Third Street South, 239.263.1955,

According to legend, young bright things exist in Naples; they just don’t come out until late to wash down Petrossian caviar with bubbly brew at Osetra.
(469 Fifth Avenue South, 239.776.7938,

Golfers gather to brag/fib at Burn, a swanky cigar bar.
(9110 Strada Place, 239.653.9013,

Style on the Go

Jane Iredale, ceo and founder of Iredale Mineral Cosmetics, is based in Massachusetts where things are dry and cold. Florida will be a welcome change—albeit with its own set of challenges. “I plan to make life easy by bringing three wrap dresses and disguising my pasty-white legs with our self-tanner, Tantasia,” says Iredale. “A trip to the spa for a pedicure will be first on my list. My skin is looking forward to some humidity but my hair isn’t. I discovered Giovanni L.A. Hold Hair Spritz at my health food store a few years ago and find that, together, we can usually conquer the frizz battle.” And the sun? “I’ll use our tinted moisturizer with an SPF 15 because it’s lightweight, topped off with our SPF 20 mineral powder. I never burn with that combination. My two musts will be my Goyard tote bag and my Christian Louboutin sandals to show off my pedicure.”


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