By  on July 13, 2018

The beauty retailers at The Shops at Columbus Circle got together this week for a “clean beauty” pop-up. More than 500 consumers escaped the heat and took advantage of free services offered by Sephora, Aveda, L’Occitane en Provence, Diptyque and others on July 11. Equinox was also on hand for express chair massages. The pop-up was situated on the second floor of the shopping center that houses more than 50 retailers.

This is the second activation of the wellness programs initiated by The Shops at Columbus Circle. Last month, yoga was featured as part of a program called Movement Matters. August will be Mindful Eating and September will feature Conscious Fashion. “Wellness is a part of consumers’ everyday lifestyle. We chose to produce a series that is relevant, in many ways, to our dynamic collection of shops and restaurants. Well-rounded programs and events are important to maintain 360 experiences for our customers,” said R. Webber Hudson, executive vice president of Related, the center’s developer. The participating beauty retailers will continue to offer clean beauty deals throughout July at each store. Clean beauty is top-of-mind with more consumers and retailers are making room on shelves for more “better for you” options.

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