By  on December 17, 2018

Silas Capital has invested in clean makeup brand Ilia Beauty.

For Ilia, which has built out both its product assortment and its retail distribution over the past several years, the Silas investment should help grow the company’s direct-to-consumer business. Ilia was founded by Sasha Plavsic and her brother, Zachary, who developed a line of clean makeup products. At first, they skewed heavily toward the lip category, but over the past years, Ilia has built out other core product lines, including True Skin Serum Foundation, $54, and Limitless Lash Mascara, $28.

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