Eyeko x Colette Bespoke Mascara

PARIS – Colette and British indie cosmetics brand Eyeko have joined forces to launch a limited-edition mascara, which is due out early next month.

The new formula for Eyeko x Colette Bespoke Mascara includes a double dose of fibers, billed to give extra volume, and botanical treatments, including arginine and biotinoyl tripepetide, to aid lash health and growth. The mascara’s brush is curved to cover lashes individually in one swipe with a clump-free result, according to a Colette spokesman.

The offering, which will be available in carbon black and is touted as an all-in-one product, comes in Eyeko’s signature zero-waste squeeze tube.

Eyeko x Colette Bespoke Mascara was created in London and manufactured in South Korea. It will sell for 29 euros, or $30.70 at current exchange, beginning on Dec. 5 both in store and on Colette.fr.

Industry sources estimate some 3,000 have been produced.

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Eyeko products were launched in the Parisian specialty store in 2013, and it has subsequently become Colette’s bestselling mascara label.

Eyeko was founded in 1999 by Max and Nina Leykind. Four years later, they signed on Alexa Chung as the label’s creative consultant and brand ambassador, who has worked on items such as Eyeko Eye Do Liquid Eyeliner, Me & My Shadow Waterproof Shadow Liners and Eye Do Mascara. The brand portfolio also includes eye shadows and products for brows.

In 2015, Eyeko debuted its Bespoke Mascara in London’s Harvey Nichols department store. The service allows customers to choose from more than 100 combinations of formulas, colors and brushes to create a mascara that’s tailored to their lashes.

In mid-October of this year, Eyeko said it had appointed Justin Fullerton as its new chief executive officer. At the time, the executive said he plans to focus on growing the label’s core mascara business.

Other limited-edition lines for Colette in the recent past have included a children’s capsule collection with Coach and a collaboration with Vlone, the brand founded by two rappers from A$AP Mob – A$AP Rocky and A$AP Bari.

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