Before there was Glamsquad and other mobile beauty services, there was Andrea Fairweather. She founded Fairweather Faces in 1997, a traveling beauty and grooming company offering a wide range of services including makeup, nails, hair and massage therapy.
Now Fairweather, who built her reputation as a makeup artist, has expanded her reach. (She is reported to be the first African-American woman to fill the coveted position as Key Makeup Artist for Good Morning America.) Using the name of her beauty mobile business, Fairweather Faces, she’s branched into a beauty line.
With so much focus on hair-care products for women of color, Fairweather is addressing the color cosmetics category with products designed to make shade selection easy for all women.
The hallmark of Fairweather Faces beauty products is a color-coded system that helps guide customers to re-create the more than 25 celebrity makeup designs in her portfolio that she has handpicked. Her roster includes women of all complexions including Diane Sawyer, Lara Spencer, Amber Rose, Tichina Arnold, Simone Biles and Iyanla Vanzant.
“The idea came about eight years ago when my clients, whom consistently watched me apply their makeup in the mirror, begged me to create something they could follow. At that time, no one really focused on the teaching aspect of makeup,” Fairweather explained. It was the time before YouTube tutorials and other tools were available.
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The color-coded system is a patented step-by-step guide, which she likens to painting by numbers. For example, the right brush to use is easily identified with a Makeup Brush guide on the Face Charts. The entire range includes Swarovski crystal makeup brushes; mini sets that are perfect for beginners or on the go touch-ups, and 65-plus allergy-tested eye, cheek and lip color cosmetics are combined to create the kits. Shoppers can also use Fairweather’s proprietary Personal Makeup Shopping to customize the products to match selected Face Chart designs.
Fairweather Faces prices range from $3 for a chart to $315 for a professional kit. The line is sold online, but Fairweather hasn’t ruled out physical store distribution.