New York — Almay’s diagnosis is that mass-market cosmetics shoppers will benefit from a little color analysis. Its newest makeup collection, Intense i-Color, is organized into four color families — based on eye color — and is said to make selecting the most flattering eye shadow shades foolproof. Intense i-Color, expected to be Almay’s biggest franchise with first-year retail sales projections of $20 million to $30 million, will debut in stores in early 2005. For more, see “Almay Makes Bold Move in Eye Category.”

This story first appeared in the September 24, 2004 issue of WWD. Subscribe Today.

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