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Cool Rules: Cheeks

'Cheeks have been prominent this show season,' says Revlon's Gucci Westman.

“Cheeks have been prominent this show season,” says Revlon’s Gucci Westman, who created a flushed look at Oscar de la Renta. “You can feel it on the skin—like the model is hot or cold or has been running.” The outlook was rosy at Marc Jacobs, too, where François Nars took as his inspiration a photo of Christy Turlington. “Marc wanted icy cold cheeks, so the blush is drawn down in such a way that’s unusual—unusual buy decadent.”