The Cosmoprof fair in Bologna, Italy, is turning into a beauty show for nature lovers. In a year when traditional perfumery offerings seemed to fade, there was a leafy profusion of cosmetics with organic and natural ingredients. Even the hair product brands were talking up sustainability and turning their booths into gardens. There also were panel discussions on the meaning of being green.
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Cosmoprof at a Turning Point
Italian beauty fair mirrors the industry’s shift to wellness and nautral-based products.
Italy Focuses on Innovation
Country’s beauty industry is attempting to innovate its way back to prosperity.
Intercos Returns to Roots
Prisma Shine, a new powder technology said to give pure, luminous color, was the star of the annual trend forecast.
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The greening of the fair was in full bloom over in the Davines and Aveda stands, which looked like a collective forest.
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Gucci Guilty was named best fragrance of 2010 for women, while Chanel Bleu snagged that category’s title for men.