Cosmoprof North America is reviving its Beauty Pitch competition. This year, CPNA will feature Beauty Pitch Angels 2018 as an avenue to bring private equity and venture capitalists together with industry innovators. It is an update of Beauty Pitch 2015, a “Shark Tank”-inspired opportunity which accelerated growth of brands including 100 Percent Pure and Primal Pit Paste.
“CPNA has a long and steady reputation for providing truly one-of-a-kind programs that propel brands forward and is unique in its ability to attract major private equity groups,” said Daniela Ciocan, marketing director at CPNA. “We used key insights from the debut Beauty Pitch 2015 competition to arrive at this year’s format which is all about efficiently bringing truly qualified investors and target companies together for impactful opportunities.”
The program is open to qualified Professional Beauty Association members, CPNA exhibitors and existing beauty companies with at least one original product and $500,000 in revenue.
Selected companies will be invited to present their business model and request funding to interested investors during a 15-minute closed-door pitch on Sunday July 29. All applicants will have the opportunity to be reviewed by all participating investors — while only some will be selected to pitch live to investors. The entrepreneurs must be prepared to make a presentation to as many as six investors in the room at a time, and be willing to show their current sales, distribution model, market opportunities and intended use of funds.
Interested brands must apply online and pre-selected companies will be invited to pitch live to a group of prominent angel investors at Cosmoprof North America, taking place at the Mandalay Bay Convention Center in Las Vegas, July 29-31, for the chance to walk away with a business-building cash infusion and brand exposure at the event.
“Being able to offer our attendees the opportunity be seen by a wide group of qualified investors while simultaneously gaining further visibility and networking opportunity at the largest B2B beauty event is unparalleled,” said Ciocan. “For the investors it’s equally thrilling since they too are given the rare chance to see so many viable business investment opportunities in one event.”
Beauty Pitch Angels 2018 is just one of the features of CPNA, one of the largest beauty exhibitions in the U.S. with more than 1,300 exhibiting companies and over 36,000 attendees. The show is organized by North American Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof SpA.
CPNA recently hosted sneak preview events of the promising new lines in New York and Los Angeles called Putting Beauty on the Map. Among the highlights at this year’s CPNA exhibit are Discover Beauty, a hotbed of new items geared for prestige and masstige distribution; Discover Beauty Spotlights, a hub for emerging specialty brands; Discover Green, a showcase for environmentally friendly lines; Discover Green Leaf where organic, natural and clean retail and spa products are featured; and Tones of Beauty were new and niche collections for darker skin tones are presented. New this is an area called The Beauty Vanities for lines with compact ranges that are new to the market.
CPNA is also packed with educational programs including a presentation on Pop-Ups featuring a panel consisting of experts including Gemma Lionello, evp, gmm of accessories and beauty at Nordstrom; Bruce Teitelbaum, chief executive officer of RPG; Deborah Weinswig, founder and ceo of Coresight Research; Lisa Mazzio, director of merchandise — Fashion, Trend and Beauty at Barnes & Noble, and Carl D. Morisset, general manager of L’Oréal Canada. There are also sessions on Green Beauty Brand Building, Organic Beauty, The Cannabis Dilemma, Co-Creation and Fast Beauty.