By  on February 23, 2018

Cosmoprof North America is gearing up for its beauty trade show, which will be held this year in Las Vegas from July 29 to 31, with several new programs.

First up was a global view of beauty trends from around the world at the Ron Robinson store in Santa Monica, Calif., earlier this week. The event, entitled “The Beauty of Trends,” showcased a selection of trend-forward products launched at the worldwide Cosmoprof shows in Hong Kong, Bologna, Italy, and Las Vegas. It was attended by influencers, buyers and media. “Cosmoprof is the only beauty platform that offers a truly global showcase to the industry, spotlighting beauty trends and innovation from around the world,” said Daniela Ciocan, marketing director of CPNA, who moderated the panel. Trends highlighted included girl power, sustainability, portability, cooling, edibles, the marriage of beauty and technology.

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