Cosmoprof Worldwide Bologna's press conference in Milan.

MILAN — The 53rd edition of Cosmoprof Worldwide Bologna has been further postponed due to the coronavirus outbreak in Italy. Originally slated to run March 12 to 16 and first postponed to June 11 to 15, the beauty trade show is now scheduled for Sept. 3 to 7 in Bologna.

The announcement came in the wake of the Italian government’s decision to up the national restrictions to fight the COVID-19 spread. On Wednesday night, Italian prime minister Giuseppe Conte officially announced the closure of all nonessential commercial activities throughout the country until April 3 — except for food stores and pharmacies — after all of Italy was declared in lockdown earlier this week. International travel limitations confirmed by other countries in Europe, Asia and in the U.S. also contributed to the organizer BolognaFiere Cosmoprof SpA’s decision to further postpone the event.

“Since the beginning of the emergency…we have been constantly monitoring the situation, with the aim of identifying the best solutions to support the cosmetic industry,” said BolognaFiere’s president Gianpiero Calzolari. “The restrictions affecting our country and the limitations on international travels announced by other nations do not currently create the necessary preconditions for the business and networking activities at the basis of a global event such as Cosmoprof. The decision to further postpone the show in September, also based on evident prudential reasons related to the health emergency, is the result of a responsible dialogue with associations and institutions, with the common goal of creating the best scenario for the relaunch of the sector.”

Cosmoprof attracts around 265,000 operators from 150 countries to Bologna. According to the event’s general manager Enrico Zannini, the restrictions would have limited the presence of buyers, distributors and retailers from main markets in the upcoming months, “thus draining the lifeblood of our event as well.”

“Today more than ever we are therefore called to act with responsibility, to protect the investments and production activities of our 3,000 exhibitors and to support the sector. In September, we will work together with beauty companies and operators in the relaunch and development of the industry on a global level,” Zannini said.

Cosmoprof is not the only Italian beauty event to have further postponed its dates. On Wednesday, Milan-based artistic perfumery show Esxence announced that it will run its 12th edition in 2021. Originally slated to run this year from April 16 to 19 and first rescheduled to be held from May 30 to June 2, the trade show will now be staged from Feb. 11 to 14 at the MiCo — Milano Convention Centre venue.

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