By  on January 17, 2018

Coty Inc. is getting ready — with Amazon’s Alexa.

The beauty conglomerate has developed a skill specifically for the Amazon Echo Show — the version of the company’s voice-activated service that includes a video screen — called Let’s Get Ready. The program will be deployed in the U.K. Wednesday and offers consumers a way to not only shop across several Coty consumer brands (Rimmel, Max Factor, Bourjois, Sally Hansen and Clairol), but to learn different beauty looks.

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