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Coty Hires Sean Foster to Build Up E-commerce

Foster was previously with Crowdtap, Avon and Gilt.

Coty Inc. has hired Sean Foster to bolster its e-commerce operations.

Coty Hires Sean Foster to Build
Sean Foster

Foster was formerly chief executive officer of Crowdtap, a social marketing company; president of Avon online, and head of marketing for Gilt.com.

At Coty, Foster will oversee the business’ e-commerce strategy for each division: Coty Consumer Beauty, Coty Luxury Beauty and Coty Professional. Foster is tasked with building out better omnichannel user journeys and domain depth in the company’s major markets through recruitment and capability investments. He will report to Jason Forbes, chief digital and media officer.

Using digital as a means to connect with consumers is one of Coty chief executive officer Camillo Pane’s key areas of focus, he said when he took over the ceo role from chairman Bart Becht in October.

“Digital is a cornerstone of our strategy for the new Coty,” Pane said. “At the core of this focus is our commitment to working with our priority retailer, salon and stylist partners to drive category growth.”

“We’ve been building four digital pillars: marketing science, content, foundry, media optimization and omnichannel,” said Forbes. “Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean’s background is a perfect fit for this.”

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“I’m delighted to be joining Coty given the level of executive buy-in I’ve seen around digital,” said Foster. “It’s going to be a great chapter building Coty’s e-commerce teams and working with our markets to outperform on brand and retailer e-commerce [key performance indicators].”

Through a series of acquisitions, Coty has built itself into one of the largest players in the beauty market. The company acquired 41 beauty brands from Procter & Gamble in a deal that closed in October, and has since purchased hair business GHD and a stake in social-selling platform Younique. The business reorganized after the P&G deal into three segments — Luxury Beauty contains fragrance brands like Gucci and Hugo Boss; Consumer Beauty houses Rimmel and Cover Girl, and the Professional division is made up of OPI and other salon brands.