By  on December 18, 2018

Coty believes technology is the key to revamping fragrance retail.

Earlier this month, the beauty giant debuted a multisensory fragrance discovery experience in Buenos Aires. Using mixed reality technology, the experience allows customers to better pinpoint their ideal scent through the evocation of emotion rather than the traditional semantics of luxury fragrance. Already, it has received a positive response.

To continue reading this article...

load comments
blog comments powered by Disqus