By  on August 21, 2019

Coty’s professional division is launching a vegan and sustainable hair-care line, and the company is looking to the new brand as an example for future initiatives across the broader organization.

WeDo Professional, set to launch in the Nordic region in September and roll out to Europe and North America in 2020, consists of vegan and cruelty-free hair-care products designed by Wella scientists using what the company describes as “50 percent less ingredients than average [when compared to typical hair product in the professional channel] and packaged in 100 percent recyclable materials. Coty also describes the brand as “eco-ethical.”

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