Coty Inc. is restructuring the leadership team of its Consumer Beauty division.
Mike Bryce, Mark Cooper and Ukonwa Ojo have been promoted to the new roles of global chief marketing officer, each overseeing a different segment of the business — Color Cosmetics, Retail Hair and Body Care; Lifestyle Scenting, and Cover Girl and Sally Hansen.
All three executives will report to Laurent Kleitman, president of Consumer Beauty.
While its luxury and professional divisions have recently posted significant increases, Coty’s Consumer Beauty division has struggled to gain its footing following the 2015 acquisition of Procter & Gamble’s specialty beauty business, including brands such as Cover Girl, Clairol, Wella and Max Factor. Consumer Beauty showed slight improvement in the second quarter of 2018, posting 14 percent year-on-year growth, to $1.1 billion — though 11.1 percent of that growth was attributed to Younique, the social selling business in which Coty bought a 60 percent stake in January 2017.
Declines in the Consumer Beauty division have been linked to softness in the U.S. mass market, offset partially by strong sales from Wella Retail, Max Factor and Monage. Loss of shelf space for mass legacy brands is another issue — Ulta Beauty confirmed last week that Rimmel has exited the retailer, both online and in-stores. Several brands in the Consumer Beauty division are in various stages of relaunches — including Cover Girl, Sally Hansen, Rimmel, Clairol and Max Factor.
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The division’s restructuring was designed to increase attention given to individual brands within Consumer Beauty. Previously, one chief marketing officer — Friedemann Schmid — oversaw all the brands in the portfolio. Schmid is leaving Coty in September to pursue other interests, a company spokesman said.
“The three cmo’s will enable Consumer Beauty to drive even greater focus on our differentiated categories as well as better agility and faster decision-making,” Kleitman said in a statement to WWD.
Two additional promotions have also been made. Sean Foster has been appointed senior vice president of digital and e-commerce for Consumer Beauty and global e-commerce and Jing Mertoglu has been promoted to senior vice president, consumer marketing and insights for global consumer beauty.
Kleitman referred to the additional promotions as “a testament to our dedication to increased consumer centricity and accelerated digitalization in the division.” “I’m confident that these moves will enable us to realize our vision and deliver on our mission at Coty to become a clear challenger in beauty,” he added.
Formerly senior vice president for color cosmetics, Bryce has been named chief marketing officer for color cosmetics, overseeing the international color cosmetics portfolio — the color brands headquartered in Europe — including Rimmel, Bourjois and Miss Sporty. Bryce led the recent Max Factor revamp, which includes a modernized product assortment, an inclusivity-themed marketing campaign and the tapping of makeup artist Wendy Rowe to serve as the brand’s creative director and global makeup artist.
Ojo, formerly the senior vice president of Cover Girl, has been appointed chief marketing officer, global Cover Girl and Sally Hansen and Consumer Beauty U.S. In her new role, she will oversee the global marketing of Coty’s U.S.-based color brands, as well as the U.S. marketing of all Coty Consumer Beauty Brands, including Rimmel, Clairol and mass fragrances. Ojo was crucial to the Cover Girl relaunch that began rolling out in September. She will report directly to Kleitman for all global initiatives and to Shannon Curtin for business in the U.S.
Cooper, formerly the senior vice president of growth strategy and commercial capabilities, has been named chief marketing officer for retail hair, body care and lifestyle scenting. He will lead global marketing for retail hair brands including Clairol and Wella as well as the mass fragrances and body care brands such as Adidas, David Beckham, Katy Perry and Nautica. Cooper previously worked under chief executive officer Camillo Pane, working on overall strategy, including M&A strategy, for all Coty brands. He has been with the company for less than a year, and was most recently the global category director for Lysol and Dettol at Reckitt Benckiser.
Foster, formerly senior vice president of e-commerce at Coty, will now report to Kleitman and Jason Forbes, chief digital and media officer. In his expanded role, Foster will place increased emphasis on digital and e-commerce efforts within Consumer Beauty, while also overseeing e-commerce for the Professional and Luxury divisions.
Jing Mertoglu, formerly vice president, consumer marketing and insights for global consumer beauty, has been promoted to senior vice president, consumer marketing and insights, global consumer beauty.
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