By  on October 1, 2019

Credo Beauty is reasserting its role as clean beauty retailer-turned-activist with a new fragrance disclosure policy revealed today.

The San Francisco-based clean beauty chain is introducing its Fragrance Transparency Policy, a two-part mandate that strongly encourages the brands it sells to reveal more information about the ingredients in the fragrances used in their products. The policy applies to all categories that Credo sells, including skin care, body care, makeup, hair care and fine fragrance.

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