The 241-year-old perfume company has several new launches slated for April, and according to Laurice Rahme, president of Creed USA, they are all French-inspired.
“The farewell of Yves Saint Laurent put France back on the map,” said the French-born Rahme, who recently became a U.S. citizen. “We previously emphasized our English roots, now it is time to position our French side.” Creed originated in 1760 in London before moving to Paris in 1854.
First on the menu is Spring Fling, Creed’s official blend for spring 2002. Spring Fling combines peach, melon, apple, rose and jasmine notes from its Spring Flower scent and tuberose, violet and iris notes from its Fleurissimo fragrance. Encased in a hot pink Hermes leather flacon, a 1.7-oz. bottle will retail for $250.
Irisia, a vintage scent originally created in 1968, is being relaunched with a new presentation — it will be packaged in the feminine looking bottle with sloping curves that made its debut last year with the introduction of 2000 Fleurs.
“The Sixties are very similar to today in regard to peace movements,” said Rahme. “We wanted to bring back the flower power.” Irisia, which Rahme has deemed “very French,” has notes of tuberose, violet, mandarin, bergamot, amber, sandalwood and vanilla. The 2.5-oz. spray will retail for $180 and is expected to reach $500,000 in first-year retail sales.
Finally, there will be yet another candle introduction from Creed, Riviera Flowers. Inspired by the South of France, the pale lavender candle has notes of bergamot, sandalwood, patchouli, iris, vetiver, rose, verbena, tuberose, basil and rosemary. It will retail for $68. Industry sources estimate that the Spring launches could do as much as $1.4 million at retail.
Creed fragrances are available at Bergdorf Goodman, Neiman Marcus, Jacobson’s, the Creed flagship at 9 Bond Street, the Creed boutique at 897 Madison Avenue and selected specialty stores.