NEW YORK — CVS is tightening the link between health and beauty in its stores with a slew of initiatives designed to market the drugstore chain as a wellness destination.A new store here at 40th Street and Broadway, which will open this June, will be one of the first to aggregate these advances in one brick-and-mortar location.Most prolifically, CVS is eliminating seven controversial ingredients — including parabens, phthalates and formaldehyde donors — from its private-label beauty and personal-care products.The changes in formulation, which the brand announced at a press event here this week, will be seen in over 600 products by 2019, said Cia Tucci, vice president of merchandising for store brands at the retailer. All products going forward, noted Tucci, will be formulated without these ingredients as well. “We’re doing it all,” said Tucci. “A lot of brands are just doing no parabens or no phthalates, so this will be a good brand story for our customers to hear.”Tucci noted there will also be new language featured on the packaging calling out the reformulated products.The Beauty 360 line has been built out over the past year to include a robust host of trend-driven items, including 24-karat-gold-infused hydrogel sheet masks and a sonic cleansing brush that is available in a slew of bright colors. The brush, which is made by Conair, designed for face and body and retails for $49.99, has performed so well, said Tucci, that distribution for it is increasing this summer from 400 to 2,000 doors. “There’s not a brand in mass owning that space, so we can demonstrate strength there too,” said Tucci when asked about the line of sheet masks.The primary area in which CVS is linking health and beauty is in skin care, where it is doubling down on natural products, products with sun protection and dermatologist-recommended products.In June, the retailer is launching in 4,000 doors a joint program between its pharmacy and skin-care sections, in which products targeted at what CVS has found are the top chronic skin conditions, including eczema and acne, will be on display at the pharmacy checkout.As another move in the wellness drive, CVS will roll out over 30 stockkeeping units containing SPF of over 30, and any products below SPF 15 will be eliminated, said Maly Bernstein, divisional merchandise manager for beauty at CVS. Over half the new sku’s will be from natural and organic lines such as Goddess Garden. CVS has also teamed with the American Cancer Society on an SPF campaign for summer.Also by summer, over 2000 natural, organic and naturally inspired sku’s will be in 3,000 CVS doors. A new brand launching is Organic Doctor, a skin-care line that incorporates ingredients such as snail gel. “We’re excited about it because not only is it organic, the ingredients are trend-driven as well,” said Bernstein.The advanced healthy skin program, which includes dermatologist-recommended brands such as Vichy and La Roche-Posay, is expanding to include Dr. Hauschka and Jouviance, and will be in 2,000 doors — more than double the original size of the program — by summer.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.