By  on October 22, 2019

CVS is continuing the modernization of its beauty department.

Despite the drug chain’s $70 billion acquisition last month of Aetna, which further solidified its foothold in health care, CVS is still committed to building out its beauty department as part of its future growth plan. An updated department layout that was piloted in four stores in 2018 is being expanded to 50 more by the end of 2019, and the retailer is also deepening its partnership with Glamsquad, rolling hair and makeup services out to those 50 stores and exclusively launching the on-demand beauty service app’s GSQ product range, a diffusion line specifically designed for the mass market. The 50 stores are located in key markets such as New York, Los Angeles, Boston and Miami, and most are larger store formats that can house the expanded beauty departments.

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