Dash Hudson aims to show there are three crucial areas that brands should focus on to grow their Instagram followings: user-generated content, Instagram Stories and product imagery.
Jenny Pratt, senior director of customer success of Dash Hudson, which is a visual marketing platform that helps brands measure their Instagram efforts, stressed the importance of brands utilizing user-generated content for their own Instagram feeds. To give an example of successfully using user-generated content, she pointed out Herbivore Botanicals, which has 60 to 80 percent of its Instagram content coming from users.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .