By  on November 19, 2018

Dash Hudson aims to show there are three crucial areas that brands should focus on to grow their Instagram followings: user-generated content, Instagram Stories and product imagery.

Jenny Pratt, senior director of customer success of Dash Hudson, which is a visual marketing platform that helps brands measure their Instagram efforts, stressed the importance of brands utilizing user-generated content for their own Instagram feeds. To give an example of successfully using user-generated content, she pointed out Herbivore Botanicals, which has 60 to 80 percent of its Instagram content coming from users.

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