By  on October 18, 2018

The meltdown at Deciem is a cautionary tale in many ways — especially for beauty giants taking minority investments.

Such investments are all the rage in the beauty world. But while that deal thesis used to live mostly with private equity firms, strategic buyers have jumped on board in recent years. Minority deals grant them access to fast-growing companies with disruptive, innovative business models for less money than waiting until the businesses are of traditional investment scale to buy them outright.

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