By  on November 1, 2019

Deciem — the business behind cult skin-care hit The Ordinary — is closing stores and blacking out its web site for Black Friday 2019.

Instead, the business will be offering an in-store and online 23 percent discount for the full month of November across all brands — The Ordinary, Niod and Hylamide included. Stores and the web site will operate normally on all days except Black Friday, according to the company.

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