By  on August 20, 2019

Dermablend Professional has earned PETA’s approval.

The beauty brand, founded by dermatologist Dr. Craig Roberts in the early Eighties, has officially received cruelty-free certification from PETA, making it the first L’Oréal-established brand to do so. The announcement is twofold, as Dermablend is also removing all animal-derived ingredients from its formulas. It plans to roll out 100-percent vegan-friendly products by the end of the year.

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