LONDON — Dermalogica, the California-based skin-care brand owned by Unilever, has launched a consumer-centric campaign in the U.K. called “This Is Healthy Glowing Skin, for Life!” an initiative focused on promoting healthy skin regimes. The Dermalogica Skin Health School will host a range of interactive sessions featuring advice from beauty industry professionals.
Marketing director Emma Hurley called the campaign “crucial” for the company’s growth in the U.K. and Ireland. “We need to help consumers understand who we are, what we stand for and how we can help them to feel confident in their own skin,” Hurley said.
“We were inspired by our own consumers and how using Dermalogica or receiving a Dermalogica treatment left them with healthy, radiant skin. As a brand, our philosophy is that everyone’s skin is unique and we work with our consumers to ensure they have the personalized regimen that meet their needs no matter what changes your skin goes through as we go through life.”
The skin-care brand has teamed with British retailers including Selfridges, Liberty and Harvey Nichols and will host classes in August. The ticketed events for consumer will offer bespoke beauty advice from Alessandra Steinherr, Dr. Sam Bunting and Florrie White, while the campaign will run until Sept. 1 across the company’s social media channels.
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Launched in 1986 by Jane Wurwand, Dermalogica’s skin-care range is sold in 80 countries.