KKW Fragrance has landed its first specialty beauty retail partner — Ulta Beauty.
KKW is launching its top four scents with Ulta, which is the exclusive brick-and-mortar retailer for the brand, Tara Simon, senior vice president of merchandising at Ulta Beauty, said at the company’s investor day Thursday.
“Much like the conversations with these other digitally native brands, nobody can smell these fragrances…so she’s really excited to be partnering with us and we couldn’t be more thrilled,” Simon said.
“Kylie chose it herself,” said Simon. “She chose her best-selling and favorite lip kits.” They will hit all Ulta stores and online the same day, though the in-store assortment will carry more products, Simon said. “Ulta.com has an edited assortment.”
“She’s really cute and she’s super excited…her words — ‘super excited’ — to be able to have a place for her fans to actually touch the product and buy it,” Simon said. “We think it’s going to drive a lot of traffic into the stores.”
Jenner has also launched an app specifically for the makeup line.