By  on November 8, 2019

Estée Lauder is ramping up shade-matching technology in stores. 

The brand has launched a new in-store app, called iMatch Virtual Shade Expert, that uses Perfect Corp.’s YouCam Makeup virtual try-on artificial intelligence technology to help shoppers match their Double Wear Stay-in-Place Foundation. Previously, counters offered shade matching via technology that needed workers to scan customer skin in three areas. With the new technology, customers can shade match themselves.

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