By  on September 24, 2018

Facebook counted 2 billion messages sent between consumers and businesses last year. This year, that number has already quadrupled.

Andy Mauro, chief executive officer and cofounder of Automat, a company specializing in artificial intelligence-driven conversational marketing, spoke at the forum about the rise of chatbots. Mauro said the technology is especially popular in beauty, as “most beauty brands” have already launched at least one bot or voice system.

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