DreamDry might be hinting at a new entry: home.
The blow-drying bar, founded by Rachel Zoe and Robin Moraetes, will launch a candle, which blends pink grapefruit, sparkling champagne, raspberry, French cassis, violet leaves, rose petals, crushed sage, crisp mint and grape leaf, in collaboration with Jonathan Adler.
Priced at $42, the candle will be sold exclusively at DreamDry’s three salons in New York and Chicago beginning on Monday. Moraetes noted, “We expect to sell through the initial order of a few thousand (through our salons only) and plan to add additional outlets throughout the year.”
Although Moraetes wouldn’t talk financials, industry sources estimate that the candle could do $250,000 in its first year on shelves.