By  on November 1, 2018

Drybar founders Alli Webb and Michael Landau, in partnership with Drybar’s former vice president of marketing Brittany Driscoll, are looking to disrupt another industry with the launch of a new massage concept, Squeeze.

As Drybar did for the beauty industry, Squeeze will fill the white space between discount chains that offer affordable pricing but subpar experiences and high-end hotels and spas that make frequent self care unattainable for most.

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