Douglas

Douglas, among the biggest premium beauty sellers in Europe, has opened its online marketplace for more retailers during the coronavirus pandemic.

The group said on Wednesday that online-ready retailers and brand shops can now sell through douglas.de, with the idea being for them to offset declining sales resulting from the closure of their brick-and-mortar stores.

“In these difficult times, we would like to help significantly more retailers and brand shops to generate more sales with their product portfolio via our marketplace,” said Tina Müller, chief executive officer of Douglas Group.

As reported, Douglas has suspended its store trading in most of Europe while continuing to operate e-commerce.

“As an omnichannel retailer, we are able to cushion part of the impact of the suspended store business by continuing our online trading in a focused manner,” said Müller. “Smaller retailers and brand shops often do not have this opportunity in this form. We would like to support them in offering their products to millions of consumers via our marketplace and in generating stronger sales with their product portfolio online.”

“Regarding the currently tense economic situation, we are offering new partners preferential conditions for the activation on our marketplace for the next three months,” added Vanessa Stützle, Douglas Group executive vice president of e-commerce and CRM. “In doing so, we would like to make a contribution to supporting the retail industry in these difficult times.”

The main prerequisite for possible partners is having digital product data available and the ability to send their products to German consumers by DHL, said Douglas, which has set up a task force to oversee the program.

Douglas is growing its assortment online with more beauty offers and linked categories, such as jewelry, accessories, home décor and lifestyle items.

Douglas has approximately 2,400 stores in Europe. It is the largest premium beauty retailer in 26 countries and carries about 55,000 products from more than 750 brands.

In its 2018-19 fiscal year, Douglas registered sales of 3.5 billion euros.

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