By  on October 9, 2018

When it comes to the beauty business, Dyson isn’t stopping at blow-dryers.

The U.K.-based firm — known for its vacuums and Oprah’s favorite fan — splashed onto the beauty scene in 2016 with the launch of the Supersonic, a $399 blow-dryer powered by Dyson’s proprietary technology — the most expensive on the market to date. Two years later, the company is back with its second beauty launch — the Dyson Airwrap styler, which comes in three variations with prices ranging from $499.99 to $549.99. Yes, that’s more expensive than the Supersonic.

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