Keeping it real has kept the growth engine fueled for cosmetics brand E.l.f. Beauty.
The company’s marketing strategy has long focused on bucking the trend of partnering with mega bloggers and vloggers in favor of the microinfluencers with smaller yet perhaps more engaged followings, and opinions and insights all their own that are funneled back into a constant E.l.f. research-and-development feedback loop.
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018