By  on November 22, 2017

Keeping it real has kept the growth engine fueled for cosmetics brand E.l.f. Beauty.

The company’s marketing strategy has long focused on bucking the trend of partnering with mega bloggers and vloggers in favor of the microinfluencers with smaller yet perhaps more engaged followings, and opinions and insights all their own that are funneled back into a constant E.l.f. research-and-development feedback loop.

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