Have you noticed how revolutions are happening faster and faster in the beauty industry? Think of the speed with which BB creams became entrenched in the market. Or the amount of time—less than five years—it took for Clarisonic to catapult into the top-five ranking in prestige skin care. This issue of WWD Beauty Inc takes an in-depth look at the developments that are most impacting the global industry now.
This story first appeared in the March 21, 2014 issue of WWD. Subscribe Today.
The aforementioned BB craze is not only indicative of the popularity of multitasking products, it also points to the growing power of Korean beauty brands. This has become particularly pronounced in China, where companies like AmorePacific Corp. and LG Household and Healthcare are establishing dominance in the midtier range of the market.
In “The Coming of Korea,” on page 22, Shanghai-based correspondent Casey Hall examines why the Korean brands are ascending and how their continued success will further impact the development of the Chinese beauty scene.
Elsewhere in this issue, Rachel Brown delves into the burgeoning beauty retail scene, as brands of all sizes aggressively open stores, and I report on the devices business, a billion-dollar category that’s growing exponentially.
You May Also Like
But it’s not all new, new, new: On page 14, old friends Bobbi Brown and Ed Burstell muse about their many shared experiences in the beauty industry, a relationship that is still going strong. As Brown said during their chat—and the stories in this issue certainly back her up—moving forward is about one thing. “The important thing is to always be adaptable to what is needed and don’t be afraid to move things when it’s not working,” she says. “Change.”