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Editor’s Letter: Beauty’s Tech Transformation

This issue takes an in-depth look at some of the key opportunities savvy marketers are currently capitalizing on.

ave you seen the video of Harvard student Grace Choi presenting her invention called the Mink, a 3-D printer that prints makeup, at a TechCrunch conference in early May? If you haven’t, I encourage you to watch it. While the Mink isn’t on the market—yet—if Choi’s determination is any indication, it (or something similar) will be soon. That kind of big-bang disruption is typical of the transformation that technology, in all of its manifestations, is having on the beauty industry at the moment.

Transformation. Change. Metamorphosis. As Future Lab’s Chris Sanderson said at the WWD Beauty CEO Summit held in May, “Change equals challenge, challenge represents opportunity.”

This issue takes an in-depth look at some of the key opportunities savvy marketers are currently capitalizing on. The men’s grooming market is one such example. After years of false starts, the category is on fire, thanks to a new generation of image-conscious guys. Such men have “grown up in a world where it’s okay to take better care of yourself,” says Unilever’s Gina Boswell. “It’s expected—among their friends, their significant other and at work.” Discover how that dynamic is impacting the market in “The Evolution of Man”.

Michael Dubin knows from men. As founder of Dollar Shave Club, he personifies a group of entrepreneurs who are shaking up once staid categories. The impact of Dubin and others like him was top of mind at the Summit, where many speakers focused on how they’re facing the challenge of disruptors head-on. For a full report on the key takeaways from the conference—and what it means for the future of the industry—read “Change is in the Air.”

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