By  on May 9, 2014

Like untold numbers of entrepreneurs before them, husband-and-wife team Glenn and Shannon Dellimore laid the groundwork for GlamGlow at home, around their coffee table. They struggled to Cobble together $80 to pay for the first batch of samples of the brand’s mud treatment products, and they toiled to get those products into the hands of family, friends and a few influential people to spread the word, all along encountering naysayers who argued mud (mud!) would never catch on.

This story first appeared in the May 9, 2014 issue of WWD. Subscribe Today.

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