Elizabeth Arden Red Door Spa is furthering its on-demand manicure business with the acquisition of CityMani, which provides manicures to small group parties in New York. Terms of the deal were not disclosed.
The purchase follows the Red Door Spa’s November deal for Manicube, a service that brings weekly manicures, pedicures, massages and men’s grooming services to offices in New York, Chicago, San Francisco and Boston. The company partners with human resources managers to provide employees access to appointments and payments online. Manicube’s cofounders Katina Mountanos and Liz Whitman now manage Red Door Spa’s on-demand division.
For Red Door Spa, the purchase CityMani expands on-demand services and the Manicube deal upped technology access.
“The on-demand category is in the early stages of development,” says Chad Waetzig, Red Door Spa’s chief marketing officer. “We see the opportunity for growth to be pretty significant.”
“Both CityMani and Manicube will do small group events, which is exactly what CityMani has pioneered,” Waetzig says.
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Future acquisitions aren’t out of the question. “There is no active work right now to do any further acquisitions…I certainly wouldn’t exclude any acquisitions,” he says. But expanding into other beauty categories, such as on-demand skin or hair care, is a possibility, according to Waetzig.
“We have seen the spa and salon industry evolve into more mobile-oriented, on-demand platforms to better meet the needs of today’s busy lifestyle, delivering services and treatments to clients in their homes, hotels, offices and more,” Red Door Spa ceo Todd Walter said in a statement. “Red Door Spa is committed to continuing to advance this category by designing the finest quality services for guests, delivered where and when they need them. I have no doubt that the Red Door on-demand division will become the next leader in this space,” Walter said.