Just six months after entering a small number of brick-and-mortar doors in the U.S., Elle Macpherson is opening a New York flagship for her Australia-based supplement company WelleCo — and doesn’t plan to stop there.
The brand’s SoHo space is set to open today. This will be the first freestanding WelleCo door outside of Australia — Macpherson and her business partner, Welleco chief executive officer Andrea Horwood, also operate a stand-alone shop in Perth. Aside from a strong digital presence — 80 percent of sales come from the brand’s e-commerce site, and it is also available on Net-a-porter — WelleCo is in 100 doors globally including Barneys and Anthropologie in the U.S. in Australia, Asia, Europe and North America.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .