By  on November 11, 2016

LONDON — Estée Lauder is giving its beauty offer a tech spin for its first Estée Edit brick-and-mortar outpost, a 700-square-foot space on Carnaby Street in London’s Soho. Although the store will mostly stock products from its new Millennial-focused collection The Estée Edit, it will carry a selection of other products as well.

“London is a key city for the traveling consumer,” said Stephanie Sherman, vice president general manager, the U.K. and Ireland, at Estée Lauder. “It was important for us to open our first freestanding store in this travel corridor where we can showcase our brands to the world.

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