Estée Lauder Cos. Inc. corporate employees globally are gravitating toward courses focusing on technological skills under a partnership with LinkedIn Learning, while in the U.S., many are taking courses focused on social media, digital marketing, search engine optimization and coding.
These are the key findings so far of the partnership, which was soft-launched in March and revealed officially today. This is LinkedIn Learning’s first partnership in the beauty industry. To date, Estée Lauder corporate employees have completed over 1,600 courses through LinkedIn Learning.
The goal of the partnership is to further engage the beauty firm’s corporate employees to take part in the self-led online courses to develop their skills in leadership, data and analytics, digital marketing and social media, among others. The company already has roughly 5,800 employees using the platform.
“As we started to pay attention to the evolving workforce and the urgency required for rescaling, we knew we needed to make some changes in how we offer learning experiences inside the company,” said Alyson DeMaso, vice president of global learning and capability building at The Estée Lauder Cos. “We love the fact that our company can strategically create learning paths for employees that support their business and individual needs and we can incorporate this into the ecosystem of learning that we’re creating.”
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Other than technical skills, the beauty company has seen many of its employees gravitate toward leadership courses, particularly those newly in leadership roles, to learn more about leading with emotional intelligence and bringing out people’s strengths.
“We hope that our employees understand that The Estée Lauder Cos. is investing in the success of their careers inside the organization,” DeMaso continued. “We hope they utilize this as a resource to stay skilled in their roles and learn new skills for potential roles they want.”
The Estée Lauder Cos. decided to embark on the partnership when they saw that roughly 900 of its employees were using the LinkedIn Learning platform on their own. Since the launch of the partnership, The Estée Lauder Cos. has had one of the highest activation rates of any LinkedIn Learning partner across all industries, according to the company.
“We intend to grow the partnership by staying in tune with the needs and demands of the organization and industry as a whole,” she said. “We will continue to ideate on ways to make this product and learning experience more innovative and modern to help us stay ahead of what’s required in the industry.”