BOSTON — Evelyn Lauder and Elizabeth Hurley made quite a team here.

To celebrate their swing through Boston Oct. 6 promoting Breast Cancer Awareness month, the Prudential skyscraper was lit in pink. In addition, zealous shoppers descended on the Lauder counter at Saks Fifth Avenue (hardly an Evelyn or Elizabeth lip gloss was left standing after the store sold 15 times more than usual) and tickets sold out for a Four Seasons gala that raised $250,000 for the Breast Cancer Research Foundation.

A Bostonian even returned one of Lauder’s pink sapphire earrings that went AWOL. It was a case of a few good turns deserving another since Lauder’s foundation has funneled millions to 11 medical researchers here and her husband, Leonard, recently donated money and art to the city’s Museum of Fine Arts.

“We’re here to raise awareness as well as funds,” Hurley, whose maternal grandmother died of the disease, said during brunch at Saks. “If breast cancer is detected early, you stand a phenomenally good chance of survival.”

Lauder and Hurley departed on the inaugural flight of Delta Song’s pink ribbon BCRF plane. Proceeds from Lauder products and other items sold aboard the airliner will support BCRF.

At a Breast Cancer Awareness Month event in Paris last week, the Estée Lauder Cos. awarded two doctors prizes through its association with the group Le Cancer du Sein Parlons-En! (Breast Cancer, Let’s Talk About It).

At the city of Paris’ mayor’s office, Nicolas Maincent, president of Estée Lauder France, thanked Marie-Christine Rio and Daniel Birnbaum, each of whom received checks for 50,000 euros, or $60,920 at current exchange rates, to support their cancer research.

“The scale of this campaign is worldwide now,” Maincent said.

Le Cancer du Sein Parlons-En! was created in 1994 by Estée Lauder, Clinique, Marie-Claire and the National Cancer Institute.

This story first appeared in the October 11, 2005 issue of WWD. Subscribe Today.

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