PARIS — Katalin Berenyi has been named general manager of the Clarins brand, effective Feb. 1, WWD has learned.
She succeeds Natalie Bader, who left Groupe Clarins in the summer of 2018 after serving four years as Clarins’ brand president.
Berenyi will be based in Paris and report to Jonathan Zrihen, president and chief executive officer of Groupe Clarins, and also sit on the company’s executive committee.
“Her experience in building and developing global brands, combined with her deep knowledge of Asia, a true entrepreneurial spirit and her passion for customer service, will be a tremendous asset to further develop the Clarins brand in the coming years,” said Zrihen in a statement.
Berenyi most recently, starting in July 2017, was artistic director of L’Occitane International Group and Erborian, the skin-care brand she cofounded in March 2007 with a researcher in Korean cosmetics. That was subsequently sold to L’Occitane.
Prior to that, she worked at L’Oréal. Beginning in 2005, the executive was the group’s Luxe division’s worldwide vice president of retail travel marketing for the Helena Rubinstein, Biotherm, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, and Diesel brands. In 2003, she arrived at L’Oréal and became vice president marketing, head of international operational marketing for Lancôme international.
Berenyi entered the beauty business in 2002, as brand manager Europe at Shu Uemura.
She was born in Hungary and graduated from Paris’ École des Arts Décoratifs and the Institut Français de la Mode. Berenyi received an MBA from Rice University’s Jones Graduate School of Business, according to her LinkedIn profile.