In the age of celebrity and influencer makeup lines rife with glitter and metallics designed to reap the most Instagram likes, Gigi Hadid’s collection for Maybelline aims to give the everyday consumer something more wearable.
The collection has been much hyped on Instagram, where over the past two weeks Hadid has been teasing the products and campaign images to her 36 million followers. Following hero item the Jetsetter Palette’s sold-out launch on boots.com in the U.K — according to an Instagram post by Hadid, it was out of stock within 90 minutes — the entire 14 stockkeeping unit collection launched in the U.S today on ultabeauty.com, and will launch in Ulta Beauty doors on Nov. 5. Prices range from $7.99 for a lip liner to $29.99 for the collection’s hero, the Jetsetter Palette.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion