By  on February 1, 2019

PARIS — Giorgio Armani’s Sì fragrance franchise keeps gaining market share, six years after its launch.

In 2018 in Europe, the fragrance climbed two ranks, partially fueled by the strong reception of Sì Passione, to figure among the top-five women’s prestige perfume brands there. The franchise also registered a 50 percent revenue increase in the U.S., powered by Sì Passione, and strengthened its position in travel retail.

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