By  on September 13, 2018

PARIS — L’Oréal Paris is gearing up to stage its second fashion-beauty runway show, on the Seine river during the upcoming Paris Fashion Week, WWD has learned.

With a floating catwalk near the Musée d’Orsay, the display on Sept. 30 at 2 p.m. at the Port de Solférino is expected to attract even more eyeballs than the high-profile show staged on the Avenue des Champs-Élysées last year.

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