By  on November 27, 2019

LONDON — The digital peer-to-peer platform MyBeautyBrand is taking a strong stand against the traditional influencer, and trying to give power to the people — whether or not they have an online following. Founded by Robin Derrick and Max Leykind, the platform allows any individual to set up an e-store to share looks using My Beauty Brand’s own color cosmetics products, ByMe, and earn a commission.

Similar to Avon, but entirely digital, the site targets Gen Z consumers and focuses on Depop-style, commission-based, social selling.

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