By  on January 22, 2019

San Francisco Equity Partners has acquired a majority stake in natural makeup brand Jane Iredale.

Jane Iredale, the eponymous line founded by British-born Iredale in 1994, uses minerals, botanicals and other natural ingredients for its skin-care-focused makeup line. The brand’s products do not contain synthetic preservatives, and are sold in the professional and retail channels, including Neiman Marcus and Nordstrom. Industry sources estimate the brand has about $70 million in net sales and is growing — largely due to e-commerce operations.

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